The digital agency with a twist
Since 2007 we’ve been a multilingual, award‑winning digital agency helping brands across borders get found, get noticed and get results — founder‑led, and run by the two people who actually do the work.
More than analysis and advice
We set up Creative Web Advertising in 2007 while living in Spain — and met lots of lovely people from different countries along the way, which is exactly why we offer our services in multiple languages. Most agencies hand over a report and a to‑do list. That’s never been enough for us. We add the creativity — the writing, the art, the craft — that makes a brand genuinely sparkle and outshine the competition. Sharp strategy and real creativity, always together.
What we believe
- ✓ Creativity with real substance
- ✓ Built for Google and real people
- ✓ Multilingual, across markets since 2007
- ✓ Founder‑led — you work with the people who do the work
Run by the people who do the work
No hand‑offs to juniors — just two specialists, the creative and the performance halves of the twist, who care about your results.
Jackie de Burca
Creative & content — the creative half of the twist
A writer and creative who has loved writing and art since childhood. Her background spans national newspapers — including The Irish Times and The Observer — video production and art, and she brings story, craft and a journalist’s eye to every brand we work with.
- 1991–2007Offline media — newspapers & video production
Wrote for newspapers including The Irish Times and The Observer, followed by seven years in video production.
- 2007–nowDigital media
Combined her writing, art and advertising background online — exciting and fruitful work for our clients ever since.
- 2018–nowBook author
A London publishing house discovered her travel blog and commissioned the book, Salvador Dalí at Home.
- 2020–nowPodcaster
Created the podcast Creative Places and Faces, inspired by author and Guardian journalist Henry McDonald.
- 2021–nowPodcast producer
Launched Constructive Voices with Ireland’s favourite TV builder, Peter Finn.
Joao Alves
Performance & paid media — the performance half of the twist
A PPC and Google Ads specialist who has managed performance campaigns across a huge range of industries — from services and finance to retail. With a background leading IT and operations teams, Joao makes sure every click counts and every campaign earns its keep.
- 1987–2000IT Chief of Operations
Led hardware and software departments — from assembling and testing desktops and laptops to fault‑tolerant cluster servers with hot‑swap RAID 5 disk arrays.
- 2001–2005Director of Operations
Translated customer business needs to the development team, making sure every new application achieved the client’s goals.
- 2006–nowDigital media — PPC & Google Ads
Manages Google Ads accounts for businesses of every size across services, finance and retail.
- 2006–nowDigital media lecturer
Lectures on digital marketing — including for the regional government of Andalucía.
- 2007–nowCo‑founded Creative Web Advertising
Co-founded the agency with Jackie in 2007 and has led its paid media and technology side ever since.
“The internet has been good to us — so we’ll make the same thing happen for you.”
We’ve worked with international clients ever since 2007, reaping the rewards of hard, creative work both for ourselves and for them. Childhood dreams have come true online, too — Jackie landed a book deal with a London publisher off the back of her online writing. The scope online for success is huge, and we know it first‑hand.