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CWA Europe

The Award-Winning Digital Agency with a Twist

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Home/Tools/Google & Bing Ads
Google & Bing Ads

Google & Bing Ads

Free formatting and planning tools for Google Ads & Microsoft (Bing) Ads — match types, keyword combinations, negative keywords, RSA limits and bulk import CSVs.

Keyword Match Tool

Broad, phrase & exact match formats

Use it free →

Keyword Combiner

Cross-multiply keyword lists

Use it free →

Negative Keyword Formatter

Format phrase/exact negatives

Use it free →

RSA Character Counter

Check RSA headline & description limits

Use it free →

Keyword Bulk CSV Generator

Export keyword lists as Google & Microsoft bulk import CSVs

Use it free →

SKAG & STAG Ad Group Builder

Single Keyword (SKAG) or Single Theme (STAG) ad groups, ready for bulk import

Use it free →

Multi-Language RSA Fit Checker

Check EN/ES/PT/FR/DE headline & description translations against RSA character limits

Use it free →

Localised Negative Keyword Packs

Job-seeker, free-seeker and adult-content negatives for ES, PT, FR & DE accounts

Use it free →

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CWA Europe

The Award-Winning Digital Agency with a Twist

Sharp strategy and bold creative, together — growing ambitious brands across search, paid media, social and the open web since 2007.

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Get in touch

info [at] cwa-europe [dot] eu

+44 (0)20 7099 6158

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Oliver Grove
London SE25 6EJ
United Kingdom

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