Google Ads Health
Score your account, spot the waste and check your pacing — in minutes, free. No login, no sales call: paste what you already have in Google Ads and get a straight answer.
Conversion Tracking Checker
Is your Google Ads conversion tracking actually installed? Scan any page
Use it free →Google Ads Account Grader
Ten questions, an instant health score and the top 3 things costing you money
Use it free →Google Ads Waste Estimator
Six questions, a realistic euros-per-month waste range and the three likeliest leaks
Use it free →Search Terms Waste Finder
Upload your search-terms report — get the junk flagged and a ready negative-keyword list
Use it free →Recommendation Second Opinion
Should you apply that Google recommendation? An honest verdict on 25 of them
Use it free →Click-Fraud Risk Check
Are competitors really clicking your ads? An honest answer — usually lower than you fear
Use it free →Suspension First-Aid
Account suspended? The likely cause, the appeal path, and what makes it worse
Use it free →Budget Pacing Calculator
Are you on pace, overspending or underspending this month?
Use it free →Learning-Phase Calculator
How long until your account has enough data to judge honestly
Use it free →GA4 vs Google Ads Discrepancy Explainer
Your two conversion numbers don't match — get a ranked list of the likeliest reasons why
Use it free →Auction Insights Visualiser
Paste your Auction Insights export — see it as charts, not a spreadsheet
Use it free →Seasonality vs Trend Separator
Paste daily data — separate the underlying trend from your day-of-week pattern
Use it free →Enhanced Conversions Readiness Checker
Consent, hashing, coverage and method — a readiness score before you switch it on
Use it free →Google → Microsoft Ads Import Readiness Checker
What transfers cleanly, what needs rebuilding, before you run Microsoft's import tool
Use it free →Merchant Center Feed Pre-Flight Validator
Paste your product feed — catch missing fields and format errors before Google does
Use it free →PMax vs Search Cannibalisation Estimator
How much of your PMax volume is really brand or existing Search traffic
Use it free →