Authority that lifts brand & SEO
Real outreach that builds both brand and rankings — authentic authority, backed by a network of talented photographers for standout visuals.
Coverage worth having
Digital PR is where brand-building and SEO meet. We earn genuine coverage and links from publications that matter — lifting your authority with audiences and with Google at the same time.
No spammy link schemes. We craft stories worth telling, pitch them to the right journalists, and back them with original visuals that get picked up.
What you get
- ✓ Coverage in publications that matter
- ✓ Authoritative links that lift rankings
- ✓ Stronger brand authority and trust
- ✓ Standout visuals that get picked up
What a campaign covers
Digital PR campaigns
Story-led campaigns that earn coverage and links.
Explore →Media outreach
Relationships with journalists and editors in your space.
Explore →Link building
Authoritative, relevant links that move rankings — no shortcuts.
Explore →Content & data stories
Original angles and data designed to be covered.
Explore →Photography & visuals
A network of photographers for assets that get picked up.
Explore →Reporting
Coverage, links and the SEO impact, measured.
Explore →How we earn coverage
Research
Angles, targets and the stories worth telling.
Create
Assets, data and visuals built to earn coverage.
Pitch
Outreach to the right journalists and editors.
Report
Coverage, links and ranking impact.
Frequently asked questions
What is the difference between digital PR and traditional PR?
Traditional PR focuses primarily on brand awareness and media relationships, whereas digital PR is designed to generate online coverage that includes links back to your website — which has a direct positive impact on your SEO as well as brand authority. The two are complementary, but our specialism is in campaigns that deliver measurable digital outcomes: coverage on relevant, authoritative sites and the links that accompany it.
How do you decide which publications and journalists to target?
We research the media landscape relevant to your industry, audience, and geographic market to build a targeted outreach list — we do not spray the same press release to thousands of unrelated contacts. Relevance and domain authority both factor into which placements we prioritise, and we are always transparent about where we are pitching and why. Quality coverage in the right places beats volume every time.
How long before we start seeing coverage and links?
Some campaigns generate coverage within the first few weeks, while more ambitious or complex campaigns — particularly those requiring data research or creative asset production — may take two to three months to mature. We will give you a realistic view of likely timelines during the planning phase, and we report on pipeline activity (pitches sent, responses received, coverage secured) so you can see work in progress even before links go live.
How do you measure the success of an outreach campaign?
Primary metrics include the number and quality of earned placements, the domain authority of linking sites, and the relevance of the coverage to your target audience. We also monitor referral traffic from coverage and track any observable impact on organic search visibility over time. Monthly reports give you a clear picture of what has been secured and what is still in negotiation, with full transparency on every placement.
Can outreach and digital PR work for a business that operates in a niche or specialised industry?
Often niche industries are where earned media is most valuable, because there are fewer businesses competing for the attention of trade publications, specialist journalists, and authoritative industry sites. We research the media ecosystem specific to your sector thoroughly before pitching, and we find that a well-crafted angle or piece of original research can achieve strong coverage even in highly technical fields. Speak to us about your industry and we will give you an honest assessment of the opportunities.