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Paid Media

Google Ads, Performance Max, Bing and paid media strategy, tactics and analysis.

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Paid Media

Quality Score, Decoded

Quality Score is the most misread number in Google Ads. What it really measures, why it quietly controls your costs and position, and the… Read article → Paid Media

Performance Max: Help or Hurt?

Where Google Performance Max genuinely helps, where it quietly wastes budget, and how to keep control of a black-box campaign that spends across every… Read article →

The Award-Winning Digital Agency With A Twist

Sharp strategy and bold creative, together — growing ambitious brands across search, paid media, social and the open web since 2007.

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