Run Google Ads yourself. Without wasting budget.
A real PPC specialist reviews and restructures your Google Ads account, then supports you for one month while you take control. No agency jargon. No technical skills needed. No monthly management fees. Just a clear, practical setup you can manage yourself.
Google Ads help for businesses that want to do more themselves
Google Ads can be powerful — but it can also waste money quietly. Poor structure, weak search terms, missing negative keywords, unclear tracking and confusing Performance Max settings can all make it hard to know what is really working.
PPC DIY gives you a lighter, more affordable route. For a single one-off payment we analyse the account and restructure what needs fixing — and for your first month we support you throughout, all included. After that you manage things yourself, with an optional third-party PPC management tool if you want day-by-day support.
Designed for end advertisers
- ✓ Understand where money is being wasted
- ✓ Improve campaign structure and control
- ✓ Make better decisions without PPC jargon
- ✓ Keep costs predictable and manageable
Done by a person, not a program
Every PPC DIY analysis is performed personally by an experienced PPC specialist.
We use good software to work faster — but the thinking, the restructure and your month of support are human. You will know exactly who did the work on your account.
Expert setup, simple ongoing control
We do the heavy diagnostic work once, give you cleaner foundations, and support you for the first month — so you get clarity from day one and a simple way to keep improving.
Analyse your PPC account
We review structure, spend, search terms, conversion tracking, campaign settings and hidden waste — then translate it into clear priorities.
Restructure your campaigns
We clean up the foundations: tighter campaign logic, clearer ad groups, better negatives and a setup that is easier for you to understand. Your first month of practical support is included.
Optional PPC management tool
100% optional, but recommended: an independent, third-party tool with a 14-day free trial that makes day-by-day management simple, so you can spot issues and decide with confidence.
Straight answers before you pay anything
✓ Included
- A full human analysis of your account: structure, spend, search terms, settings and hidden waste
- Restructuring work done inside YOUR Google Ads account
- A prioritised action plan in plain English
- One month of practical support after the work, by email plus a call when it is genuinely useful
Not included — and we say so upfront
We never make changes to your website. If something needs changing there — conversion tracking, landing pages — we give you or your developer exact, copy-paste instructions, but the implementation is yours. This keeps the price low and your site fully under your control.
Two things your account must have
PPC DIY only works if there is something real to analyse. If your account does not meet both of these, we will say so and propose something different — we’d rather tell you than take the money.
This is a hard requirement. It does not need to be the last 6 months — older spending counts. Below that there is not enough history to find real patterns, and any “analysis” would be guesswork dressed up as expertise. Newer account? Contact us anyway and we will propose something that fits.
Precise analysis needs accurate data. Step one of every project is checking your conversion tracking. If it is missing or broken, we send you exact instructions for your developer to fix it first — we will not optimise your account against false data, because that would waste your money.
From messy account to manageable system
Audit
We identify what is working, what is wasting money, and what is missing.
Fix
We restructure the campaigns that need a cleaner, more profitable foundation.
Support
For a full month after the work, practical support is included — simple explanations and priorities, not a report nobody uses.
Improve
You keep control yourself — with the optional PPC management tool if you want extra day-by-day visibility.
What to realistically expect
Days 1–5 · Analysis & restructure
We audit the account, verify your conversion tracking, and rebuild what needs rebuilding. You receive the plan in plain English.
Days 5–20 · The transition period
New or restructured campaigns need time to relearn. For around the first 14 days, spend may be higher than usual and results may fluctuate while Google gathers data on the new structure. This is normal and temporary — and we tell you now so nothing surprises you later.
Weeks 3–6 · Real optimisation begins
With clean data flowing, waste gets cut and your cost per enquiry starts falling.
Months 2–3 · Compounding
You keep improving on solid foundations — with our guidance during the support month, and the optional tool afterwards if you want daily visibility.
We say all of this upfront because most Google Ads disappointment comes from nobody explaining the ramp. Month one builds cleaner foundations and better data. Months two and three are when those improvements usually start to pay off.
This may not be right for you if…
- Your Google Ads account has less than 6 months of spending history (in total — it need not be recent). Talk to us anyway; we will suggest a different route.
- You want someone to manage your campaigns every month.
- You do not want to touch Google Ads yourself.
- You need website or tracking implementation included.
- You expect instant results in the first few days after restructuring.
If any of those describe you, say so and we will tell you honestly — we would rather point you elsewhere than sell you the wrong thing.
Transparent pricing for lean businesses
One fixed project fee. One optional tool. No monthly agency management fees.
Analysis & restructure
From 250€ to 600€
The exact price depends on account size and complexity. Typical examples:
- • Local service or single activity, 1–3 campaigns: around 250€
- • Multi-service or lead-generation account: around 400€
- • E-commerce with Shopping / Performance Max / feeds: around 600€
You receive an exact fixed quote after a quick, free review of your account — before you pay anything.
✓ Includes 1 month of practical support after the work is done.
✓ Your ad budget is paid by you directly to Google — our fee is separate, always.
✓ No monthly management fees. No lock-in.
PPC management tool
94€/month after your free trial
Independent, specialist PPC software — not built by us. We recommend it because we trust it and use it ourselves. It does the daily watching for you:
- • Spend alerts — know the same day if spending jumps
- • Anomaly detection — cost spikes, zero-conversion days, tracking failures
- • Budget pacing — see overspend risk before it happens
- • Waste finder — search terms quietly eating money, with suggested negatives
- • Plain-language recommendations — what happened, why, what to do next
Tip: start your free trial during your included support month — we’ll teach you the tool while we’re still by your side.
✓ 14-day free trial — no payment card required, cancel any time.
✓ No lock-in.
Your account. Your data. Always.
Everything runs inside YOUR Google Ads account — we work through manager access, and every change we make is documented. If we ever part ways, you keep the account, the history and the data. One hundred percent yours, from day one.
Built for businesses that need PPC clarity without complexity
Micro businesses
Need every click to count and cannot afford silent waste.
Small companies
Want more structure and control before increasing spend.
Self-employed people
Need simple, practical guidance without technical overload.
Medium companies
Want internal control supported by expert analysis and tools.
Get in Touch
Not sure where you fit? Tell us a little about your account and we will honestly tell you the best starting point — even if the answer is “you don’t need us yet”.
Frequently asked questions
Is there a minimum amount of history my account needs?
Yes, and it is a hard requirement: your Google Ads account needs at least 6 months of spending history. It does not have to be the last 6 months — older spending counts. Below that there simply is not enough data to find real patterns, and any analysis would be guesswork dressed up as expertise. If your account is newer, contact us anyway: we will tell you honestly and propose something that actually fits, rather than selling you this.
Can I use a generic AI tool instead?
Generic AI can explain concepts, but it does not automatically understand your account structure, search terms, conversion quality, waste patterns or business goals. PPC DIY is focused on your PPC account and the decisions that save money.
Will I need Google Ads expertise?
No. The point is to remove unnecessary complexity. We do the heavy diagnostic work and give you a clearer structure, practical priorities and a full month of practical support to settle in.
Do I have to take the PPC management tool?
No — it is 100% optional. The analysis & restructure works on its own. The tool is simply a recommended way to make day-by-day management easier once the foundations are fixed.
What does the one-off payment include?
The full account analysis, the restructuring work, and one month of practical support while you settle into managing the account yourself. There are no hidden extras.
Is this done by a person or by software?
By a person. An experienced PPC specialist personally analyses and restructures your account and supports you for the month. We use software to work faster, but every decision is human — and you will know who did the work.
Do you make changes to my website?
No, never. If your website needs something — most often conversion tracking — we give you or your developer exact, copy-paste instructions. Your site stays fully under your control.
What if my conversion tracking isn't set up or isn't working?
We check it first, as step one. If it is missing or broken, you receive precise instructions to have it fixed before we optimise anything — we will not make decisions on false data.
Will my results dip while the new campaigns start?
Honestly: possibly, for about the first 14 days. Restructured campaigns must re-learn, and spend can temporarily run higher than usual. Real optimisation starts after this transition. We would rather tell you this now than surprise you later.
Is the 99 EUR tool yours?
No — it is independent, specialist software from a third party. We recommend it because we trust it and use it. It comes with a 14-day free trial and you can cancel any time.
Who owns the Google Ads account and the data?
You do — one hundred percent, from day one and forever. We work through manager access and document every change. If we ever part ways, everything stays with you.
What if I break something after you hand it back?
The restructure leaves you with a documented, understandable account — and during your support month we answer exactly these questions. After that, every change we made is on record, so nothing is a mystery.
What about a competitor clicking my ads, or Google suspending my account?
Google filters most invalid clicks automatically, and in most sectors the real risk is smaller than the fear — though we will tell you honestly if your niche is one where extra protection makes sense. Suspensions are rare on clean, well-structured accounts, which is exactly what the restructure gives you.