Insights & Analysis
The CWA Blog
Ideas on search, paid media and the web ecosystem — from the team at CWA Europe.
Web Ecosystem
4 articles
Web Ecosystem
Own Your Audience: Why Email Still Beats the Algorithm
Most brands rent their audience instead of owning it. Why rented reach is a liability, why email still wins, and how to build an… Read article → Web EcosystemSurviving Zero-Click Search
Most Google searches now end without a click. A practical playbook for winning visibility, brand and revenue when the result page answers everything itself. Read article → Web EcosystemAI Overviews vs Your Traffic
Google AI Overviews answer the question before anyone reaches your site. What actually changed for your traffic, who is hit hardest, and how to… Read article → Web EcosystemHow Google Can Kill the Chicken
Search and the open web feed each other — until the click disappears. How Google's zero-click answers, AI Overviews, core updates and ad dominance… Read article →Paid Media
2 articles
Paid Media