Tools
Free tools by CWA Europe — choose what you need to check, build or calculate.
Free Website Check
An instant, honest AI score for design, SEO, usability, calls to action and brand — with simple fixes and a downloadable PDF.
Check a website →Free Speed Check
Your Google PageSpeed and Core Web Vitals scores in seconds — the speed signals Google ranks on — plus the top fixes to get faster.
Test your speed →Google Ads Health
Is your Google Ads account healthy? Score it, check your spend pacing, and see how long real data actually takes.
16 tools →Google & Bing Ads
Match types, keyword combos, negatives, RSA limits and bulk CSVs for Google & Microsoft Ads.
8 tools →Tracking & URLs
Build clean UTM tracking URLs and ValueTrack templates for accurate measurement.
3 tools →Calculators
Quick PPC maths — CTR, CPC, CPA, ROAS, max bids and target ROAS, VAT-aware.
4 tools →SEO & Content
Preview your Google snippet, test whether a URL is crawlable and indexable, and search a site for any block of text.
3 tools →AI Search
Get ready for AI search — publish an llms.txt and see which AI crawlers can actually read your site.
2 tools →EU/UK Compliance
Free tools no US competitor builds — financial-services verification, Consent Mode, EAA/WCAG, ASA/FCA copy checks and more.
10 tools →Prefer it done for you?
These free tools are a taste of how we think. Tell us your goals and we’ll send a free, no-obligation proposal.
Prefer to talk? Call +44 (0)20 7099 6158
Want to run your own Google Ads?
The tools above are free and self-serve. If you would rather have a PPC specialist analyse and restructure your account first — then hand it back to you to run, with a month of support — that is PPC DIY.
Explore PPC DIY