Google Ads Health

Merchant Center Feed Pre-Flight Validator

Paste your product feed and catch missing required fields, format errors and length-limit issues before Google does.

How to use

Paste your feed (CSV/TSV)

First row = column headers, matching your Merchant Center attribute names.

We check the essentials

Required fields, length limits, and the EU-specific fields shoppers and Google both expect.

Fix before you upload

Catch disapprovals before Google does.

Feed data CSV or TSV, header row required

Paste your feed above to check it.

Checks a subset of Merchant Center requirements — not a substitute for Google's own feed diagnostics, which also check policy and image quality.

What we check

Required columns present — id, title, description, price, availability — missing any one gets every item in the feed rejected.
Recommended columns — gtin, mpn, brand, shipping — not always mandatory, but their absence can limit Shopping visibility or hurt ad experience for EU/UK Shopping ads.
Row-level checks: title over 150 characters (Google truncates), description over 5,000 characters, price not in the required “NUMBER CURRENCY” format (e.g. “49.99 EUR”), availability not one of Google’s four accepted values, and any row missing an id.
Checks a subset of Merchant Center’s own requirements — not a substitute for Google’s own feed diagnostics, which also check policy and image quality.

Related tools

Google → Microsoft Ads Import Readiness Checker — Shopping campaigns need a separate, validated Microsoft feed even after a Google import
Ad-Spend VAT & Reverse-Charge Explainer — Get your feed prices and VAT treatment consistent with how your ad spend is taxed
PPC Metrics Calculator — Once the feed is clean, check the ROAS the resulting Shopping ads deliver

Last updated: 19 August 2026 · Built by the CWA Europe PPC team.

Frequently asked questions

Does this replace Google's own feed diagnostics?

No — this checks a subset of structural requirements. Google's own diagnostics also check policy compliance, image quality and live pricing/availability accuracy, which this tool cannot see.