Google Ads Waste Estimator
Six questions about how your account is looked after — and a realistic euros-per-month range for the spend most likely leaking, with the three likeliest causes. A range, not a scare figure.
How to use
Answer six questions
About your spend and how the account is looked after. No account access, nothing to install.
See a realistic range
A euro-per-month range for the spend most likely leaking — as a range, because anyone quoting you an exact figure without seeing your data is guessing.
Fix the biggest leak first
You get the three likeliest sources, each with what to actually do about it.
Directional estimate based on industry patterns, not your data. This is arithmetic on six answers, not a measurement of your account — we cannot see a single one of your search terms. Its job is to tell you where to look first, not to put a precise number on your losses. Nothing you type here leaves your browser.
Frequently asked questions
How can you estimate waste without seeing my account?
We cannot, precisely — and we will not pretend otherwise. This is arithmetic applied to six answers, using industry patterns about which neglected areas leak the most money. It tells you WHERE to look first. It is not a measurement, which is exactly why we show a range rather than a single confident-sounding number.
Is the ~50% wasted budget figure real?
It is a widely cited industry ceiling for a completely unmanaged account — not a typical case, and not a prediction about you. That is why this tool caps its estimate well below it. Anyone quoting you a scary exact figure without seeing your data is selling, not measuring.
What if the tool says nothing is leaking?
Then it says so plainly, and tells you to keep the routine rather than buy a rescue. A tool that always finds a problem would be a sales funnel, not a diagnostic.
What should I fix first?
Whatever the tool ranks first — the leaks are ordered by how much they typically cost. In most small accounts it is the search terms report: the searches you actually paid for, which almost nobody looks at.