Search Terms Waste Finder
Drop in your Google Ads search-terms export and get the junk flagged, grouped into themes, with a ready-to-paste negative-keyword list. The file is read inside your browser — it is never uploaded.
How to use
Export your search terms
Google Ads → Insights → Search terms → download as CSV. Any date range; the last 30–90 days is the useful one.
Drop the file in
It is read inside your own browser. The file is never uploaded, never sent to us, and never stored anywhere.
Take the negative list
Junk searches are grouped into themes. Copy or download the negative-keyword list and paste it straight into Google Ads.
Your data never leaves your browser. The file is read on your own computer — it is not uploaded, not sent to us, and not stored anywhere. Automated estimate, not a formal audit: these are pattern matches, not judgements about your business. Read the list before you apply it — you know which searches are worth paying for and the tool does not.
Frequently asked questions
Is my search terms data uploaded anywhere?
No. The file is read by your own browser using the FileReader API and analysed in memory on your machine. It is never sent to our server, never stored, and never seen by us. You can disconnect from the internet after loading the page and the tool still works.
Where do I get the CSV?
Google Ads → Insights → Search terms → Download → CSV. Any date range works; the last 30 to 90 days is the most useful. You can hand us the file exactly as Google exports it, preamble rows and all.
Should I just paste in every negative it suggests?
No. Read the list first. These are pattern matches, not business judgements — the tool does not know that one odd-looking search is actually your best customer. Delete anything you want to keep, then apply the rest.
Why does it flag terms with clicks but no conversions?
Because spend with nothing to show for it is worth a hard look. But treat this group with more caution than the others — a few will simply have been unlucky, and small numbers of clicks prove very little.
Will the export work with Google Ads Editor?
Yes. The CSV is a keyword/match-type list you can paste into Google Ads directly, or import. It defaults to phrase match, which is the safe choice for negatives.