Google Ads Account Grader
Ten honest questions about your account — and an instant score out of 100, with the three things most likely to be costing you money. No account access, no sign-up.
How to use
Answer 10 questions
Yes, no or not sure — about tracking, search terms, negatives, budgets and campaign types. No account access needed, and "not sure" is a perfectly normal answer.
Get your score
An instant score out of 100 with a traffic light, plus the three things most likely to be costing you money right now.
Do the next thing
Each risk comes with a plain-English next step. Nothing here is a sales pitch — fix what you can yourself.
Automated estimate, not a formal audit. This tool works only from the answers you give it — it has no access to your Google Ads account. Treat it as a directional guide, not a verdict. Your answers stay in your browser; nothing is sent to us or stored.
What we check
- Conversion tracking confirmed working, not just installed — the single highest-weighted check
- Search terms report reviewed in the last 30 days
- A negative keyword list is in place
- Google’s auto-apply recommendations are switched off
- You know your real monthly spend ceiling, not just the daily budget
- Location targeting is restricted to areas you actually serve (“Presence”, not “Interest”)
- You know which campaign types are running (Search vs Performance Max vs Display)
- Ads land on a relevant page, not just the homepage
- The account gets checked on a regular (weekly) schedule
- You know what one conversion is actually worth to the business
Related tools
- Conversion Tracking Checker — Confirm the #1 weighted check above actually fires, not just that the tag exists
- Google Ads Waste Estimator — Turn a low score into a euros-per-month estimate of what it is costing you
- Budget Pacing Calculator — Answer the “real monthly ceiling” question with numbers, not a guess
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
Do you need access to my Google Ads account?
No. The grader works entirely from your answers, in your browser. Nothing is sent to us and nothing is stored. That is also its limitation — it can only be as accurate as what you tell it.
What if I answer “not sure” to a lot of it?
That is genuinely useful information, not a failure. “Not sure” scores partial credit and the question still appears in your risks — because an account nobody can describe with confidence is, in practice, an account nobody is steering.
Is a low score a sales pitch?
No. Every risk comes with a plain-English next step you can do yourself, for free. We would rather you fixed it alone than paid us for something you did not need.
How accurate is the score?
Treat it as directional. It is a structured self-assessment, not an audit — it cannot see your search terms, your bids or your conversion data. It is designed to point you at the right problem, not to measure it precisely.