Budget Pacing Calculator
Are you on pace, overspending or underspending this month? Enter your budget and what you have spent so far — get an instant verdict and the daily budget that lands you on target.
How to use
Enter your budget
Your monthly budget and what you have spent so far this month. Today’s date is filled in automatically.
See if you are on pace
A traffic light tells you whether you are on pace, overspending or underspending, and projects where the month will end.
Adjust the daily budget
You get the daily figure that lands you exactly on budget over the days that are left.
Automated estimate, not a formal audit. This tool works only from the answers you give it — it has no access to your Google Ads account. Treat it as a directional guide, not a verdict. Your answers stay in your browser; nothing is sent to us or stored.
Frequently asked questions
Why is my spend higher than my daily budget?
Google can spend up to twice your daily budget on any single day, balancing it out over the month. That is why the monthly ceiling matters more than the daily number — and why pacing is worth checking.
What counts as “on pace”?
Spending within about 10% of an even daily pace for the days elapsed. Outside that band you are meaningfully ahead or behind, and the projection tells you where the month lands if nothing changes.
Is underspending a problem?
Only if you are missing demand you actually wanted. Underspending can simply mean your targeting is tight, which is often healthy. It becomes a problem when it means your ads stop showing at the times people search.
Does this send my numbers anywhere?
No. The calculation happens in your browser. Your figures never leave your device.