Google Ads Health

Enhanced Conversions Readiness Checker

A readiness score against what Google actually checks before Enhanced Conversions works well — consent, hashing, coverage and method.

How to use

Tick what you already have

Consent, hashing, data source and coverage.

Get a readiness score

Out of the things Google actually checks before Enhanced Conversions works well.

Fix the gaps first

A todo list ordered by what blocks everything else.

Consent Mode v2 is live and ad_user_data defaults to denied for EEA/UK until consent is given Email/phone/address data is SHA-256 hashed client-side (or via Google Tag/GTM's built-in hashing) before it's sent — never sent in plain text You collect email OR phone on the conversion page for a good share of conversions (not just a subset) Your privacy policy discloses that this data may be shared with Google for advertising measurement You've chosen a method: Google tag/GTM (website) or Conversions API-style server-side upload (leads) You've checked the "Enhanced conversions" diagnostics status in Google Ads shows "Recording conversions"

What we check

Consent Mode v2 default-denied posture for EEA/UK traffic — sending hashed personal data before consent is a compliance risk, not just a technical one.
Data hashed with SHA-256 before it is sent (Google requires this; plain-text personal data breaks both the policy and the feature).
Coverage — whether enough conversions actually carry an email or phone number to hash, since low coverage means low impact regardless of setup quality.
Privacy policy disclosure, implementation method chosen (Google tag/GTM for website conversions vs. an upload/API method for offline leads), and live verification in Google Ads’ own diagnostics.

Related tools

Consent Mode v2 Live Validator — Confirm the default-denied posture this checklist assumes is actually live on your site
Conversion Tracking Checker — Basic tracking should be confirmed working before layering Enhanced Conversions on top
GA4 vs Google Ads Discrepancy Explainer — Enhanced Conversions readiness is one of the factors this explainer checks

Last updated: 19 August 2026 · Built by the CWA Europe PPC team.

Frequently asked questions

What is Enhanced Conversions?

A Google Ads feature that sends hashed first-party customer data (email, phone) alongside a conversion, improving measurement accuracy as third-party cookies decline.

Do I need consent for this?

Yes — sending hashed personal data before EEA/UK visitors have consented is a compliance risk. Consent Mode v2 with a default-denied posture should be live first.