Suspension First-Aid
Your Google Ads account has been suspended. Here is what it probably means, the appeal path in order, and the two things people do that make it permanent.
How to use
Pick what Google said
Choose the wording that matches the email or the banner in your account.
Understand what it means
In plain English: the likely cause, and what Google is actually objecting to.
Work the appeal
The steps, in order, with an honest view of the odds. Do not panic-submit — a rushed appeal is often the one that fails.
We cannot promise reinstatement, and nor can anyone else. Google decides, and it does not publish its reasoning. This is general guidance based on the common causes and what tends to work — not legal advice, and not a guaranteed route back. Anyone who guarantees you reinstatement is selling you something they cannot deliver. Google’s policies change; we review this page quarterly.
Frequently asked questions
Can you guarantee you will get my account back?
No — and nobody honestly can. Google decides, and it does not publish its reasoning. Anyone guaranteeing reinstatement is selling you something they cannot deliver. What you can do is fix the actual cause and appeal once, clearly.
Should I just open a new account?
No. This is the single worst thing you can do. Opening another account to get around a suspension is itself "circumventing systems" — it turns a fixable problem into a permanent one, and it can take your new account down too.
How long does an appeal take?
Typically a few days, sometimes longer. Resist the urge to appeal repeatedly while you wait: repeat appeals with no changes in between make the outcome worse, not faster.
Why was I suspended with no warning?
Some suspensions, particularly "circumventing systems", are issued without a prior strike. It feels arbitrary and often it feels unjust. That is genuinely hard — but the way back is still the same: find the cause, fix it, appeal once, be specific.