Click-Fraud Risk Check
Are competitors really clicking your ads? Six questions and a straight answer — which, far more often than the industry admits, is that your risk is lower than you fear.
How to use
Answer six questions
About your sector, your competitors and what you have actually observed.
Get an honest verdict
Including “lower than you fear”, which is the truthful answer far more often than the industry likes to admit.
Know what to watch
What Google already filters for you, the signs that would genuinely matter, and when paid protection is worth it.
Automated estimate, not a formal audit. This is a structured way to think about a fear, not a measurement of your traffic. We sell no click-fraud product and earn nothing from your answer here — which is precisely why we can tell you that the risk is usually lower than you think. Nothing you enter leaves your browser.
Frequently asked questions
Do competitors really click on ads?
It happens — but far less than the fear suggests, and Google already filters a great deal of it automatically. The fear is unfalsifiable, which is exactly what makes it so easy to sell protection against. We sell no such product, which is why we can afford to tell you your risk is probably low.
Does Google refund invalid clicks?
Yes. Google filters invalid clicks before you are charged, and credits you for ones it detects afterwards. There is an "Invalid clicks" column in your account showing the clicks you were NOT charged for. Most advertisers have never looked at it and are surprised by the number.
When is paid click-fraud protection worth buying?
Rarely, and only on evidence rather than suspicion: meaningful spend, a genuinely combative niche, and an observed pattern that persists after you have tightened location targeting. Buying protection to soothe an anxiety is just a tax on the anxiety.
What should I do first if I am worried?
Tighten location targeting to presence-only, look at your invalid-clicks column, and check your search terms report. In most accounts what looks like fraud turns out to be broad match and loose geo-targeting spending your money on people who were never going to buy.