Keyword Match Type Tool
Paste your keyword list and instantly get Broad, Phrase and Exact match formats — ready to copy straight into Google Ads.
How to use
Paste your keywords
Enter your keywords — one per line, or separated by commas, semicolons or colons.
Choose match types
Tick Broad, Phrase and/or Exact.
Copy & paste
Click Copy on any list and paste it into Google Ads.
Results update automatically as you type or change options. Use the Copy button on any list to paste it straight into Google Ads.
Broad match 0
Phrase match 0
Exact match 0
📖 Read our guide: Broad match in 2026 — when it works and when it doesn’t
What this tool does
- Broad match —
keyword— shown for close variants, synonyms and related searches. Widest reach, least control. - Phrase match —
"keyword"— shown when the search includes the meaning of your keyword, in any order around it. - Exact match —
[keyword]— shown only for searches with the same meaning or intent as your keyword. Tightest control, smallest reach. - Converts one pasted list into all three formats at once, so you can build a full match-type structure without retyping.
Related tools
- Keyword Combiner — Build the keyword list itself by cross-multiplying modifiers, products and locations
- SKAG & STAG Ad Group Builder — Turn the matched keywords into a ready ad-group structure with a bulk-import CSV
- Keyword Bulk CSV Generator — Export the finished list straight into Google Ads Editor or Microsoft Advertising
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
What does the Keyword Match Type Tool do?
It takes a list of keywords you paste in and instantly converts each one into broad match, phrase match (wrapped in quotes) and exact match (wrapped in square brackets) formats, ready to copy into Google Ads or Microsoft Advertising.
How do I use it?
Paste or type your keywords into the input box, one per line, then click the convert button. The tool outputs all three match type variants side by side so you can copy the column you need.
Is it free and do I need an account?
It is completely free and requires no sign-up or login of any kind.
Is my keyword data stored or sent anywhere?
No. Everything runs in your browser; your keywords are never sent to a server or stored by us, so your research stays private.