Localised Negative Keyword Packs
Ready-made job-seeker, free-seeker and adult-content negative keyword lists for Spanish (ES), Portuguese (PT), French and German accounts — formatted and exportable in one click.
How to use
Pick your market
Choose the language/market your account targets — ES (Spain), PT (Portugal), FR or DE.
Choose categories
Tick job-seeker, free-seeker and/or adult-content negatives — whatever applies to your business.
Copy or download
Pick a match type, then copy the list or download it as a CSV ready for Google Ads Editor / bulk upload.
Negative keywords 0
A starting point, not a finished list — always review against your own account’s search terms before applying at scale.
What this tool does
- Ready-made negative-keyword lists for four markets — Español (ES), Português (PT), Français (FR) and Deutsch (DE) — across three categories: job-seeker, free-seeker and adult/explicit.
- Pick your match type (phrase, exact or broad), then copy the list or download it as a CSV ready for Google Ads Editor or bulk upload.
- A starting point, not a finished list — always cross-check against your own account’s real search terms before applying at scale.
Related tools
- Search Terms Waste Finder — Find the junk actually appearing in your own account, in any market
- Negative Keyword Formatter — Format your own custom negative terms the same way
- Multi-Language RSA Fit Checker — Check your ad copy across the same four markets
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
What is in each negative keyword pack?
Each market pack covers job-seeker terms (CV, vacancy, salary searches), free-seeker terms (people hunting for a free or discounted version of a paid product), and an optional adult-content pack, all in the native language and phrasing of that market.
Which markets are covered?
Spanish (es-ES, Spain), Portuguese (pt-PT, Portugal), French and German — using the terminology and spelling used in those markets, not Latin American Spanish or Brazilian Portuguese.
Can I export this straight into Google Ads?
Yes — pick a match type (phrase, exact or broad), then either copy the list or download it as a CSV with a Match Type column ready for Google Ads Editor or a bulk upload.
Will this list replace reviewing my own search terms?
No — treat it as a starting point. Always check it against your own account's actual search terms report before applying negatives at scale, since a handful of these terms can occasionally be relevant to specific businesses.