Distribution
Set-up across Apple, Spotify and every major platform.
On Every Platform Your Audience Already Uses, From Day One
Distribution is not simply a matter of uploading an audio file. Done correctly, it is the configuration of a publishing infrastructure that will carry every episode you produce for the life of the show. Done poorly, it creates fragmented metadata, broken RSS feeds, inconsistent show descriptions across platforms, and analytics that cannot be trusted. CWA Europe handles the complete technical setup so that your podcast launches on a solid foundation rather than one you will need to rebuild six months in.
We establish your podcast on a professional hosting platform with a clean RSS feed structure, configure all required metadata — show title, author, category, language, explicit rating, and episode-level fields — and submit your show to every major directory: Apple Podcasts, Spotify, Amazon Music, Google Podcasts’ successor platforms, iHeartRadio, Pocket Casts, and others relevant to your audience geography and sector. Each submission is verified through to approval, because directory review times vary and a missed submission can delay launch unnecessarily.
We also configure your analytics layer, connecting platform-native dashboards with hosting-level statistics to give you a complete picture of downloads, listener geography, device type, and episode-level performance. If you already have a website, we set up a dedicated podcast page or integrate a player embed into your existing site architecture. Where relevant, we establish dynamic ad insertion capability and chapter marker support from the outset, so these features are available when you need them without requiring a technical retrofit later.
- Hosting platform setup. RSS feed configuration, metadata completion and hosting account structure established correctly from the first episode.
- Directory submission & verification. Submission to Apple Podcasts, Spotify, Amazon Music and all relevant secondary directories, tracked through to approval.
- Analytics configuration. Hosting and platform dashboards connected and baseline metrics documented at launch.
- Website integration. Dedicated podcast page or embedded player added to your existing site, with episode auto-publishing enabled.
- Dynamic ad insertion & chapters. Technical capability built into the feed from launch, ready to activate without retroactive re-engineering.