FCA Financial Promotion Pre-Check
Paste your ad copy and check for missing risk warnings, unbalanced claims, and common FG24-1 standalone-compliance red flags.
How to use
Paste your ad copy
The full text of your financial promotion.
We check common FCA red flags
Missing risk warnings, unbalanced claims, and standalone-compliance issues (FG24-1).
Fix before it goes live
A financial promotion must be fair, clear and not misleading on its own, not just with a linked disclaimer.
Checks a handful of common FCA FG24-1 red flags from your wording alone — not a compliance sign-off. Get a real financial promotion approved by an FCA-authorised person before it goes live, as required by law.
What we check
- Risk warning present — standard phrasing like “capital at risk” or “the value of investments can go down as well as up”, required prominently and not just on a linked page.
- No “guaranteed”/”risk-free” claims — wording implying no risk or guaranteed returns, a major FCA red flag for almost any financial product.
- Representative example alongside APR — credit ads showing a rate generally need a compliant representative example so it is not misleading about what a typical customer pays.
- No unqualified superlatives — “best”, “number 1” and similar claims need substantiation and are a common source of FCA/ASA challenge.
- Checks a handful of common FCA FG24-1 red flags from wording alone — not a compliance sign-off. A real financial promotion must be approved by an FCA-authorised person before it goes live, as required by law.
Related tools
- ASA/CAP Ad Copy Checker — Broader UK advertising-standards checks for claims outside financial promotions specifically
- Financial Services Advertiser Verification Wizard — The separate EEA ad-platform verification requirement for financial-services advertisers
- “Is This a Social-Issue Ad?” Classifier — Another wording-based compliance early-warning tool for a different regulation
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
What is standalone compliance (FG24-1)?
FCA guidance requiring a financial promotion to be fair, clear and not misleading on its own — not just when read alongside a linked disclaimer or terms page.
Does a clean scan mean my ad is FCA-compliant?
No — this checks a handful of common red flags from wording alone. A real financial promotion must be approved by an FCA-authorised person before it goes live, as required by law.