Is This a Social-Issue Ad in the EU?
Scan your ad copy for topics that commonly trigger Meta and Google’s EU political & social-issue ad restrictions under the TTPA.
How to use
Paste your ad copy
Headline, body text, whatever you're planning to run.
We scan for flagged topics
Meta and Google both stopped selling political/social-issue ads in the EU from October 2025 under the TTPA.
Get an early warning
Not a platform verdict — a heads-up on what commonly gets ads in this category flagged or rejected.
What we check
- Scans pasted ad copy against 8 topic categories commonly restricted under the EU’s TTPA (Transparency and Targeting of Political Advertising regulation): elections/candidates, immigration policy, abortion/reproductive rights, LGBTQ+ rights, gun control, healthcare policy, climate/energy policy, and civil rights/discrimination law.
- Since October 2025, Meta and Google stopped SELLING political, electoral and social-issue ads in the EU under the TTPA — even brand, charity or awareness framing can trigger restriction if the ad genuinely touches one of these topics.
- A keyword-based early warning, not a platform verdict — real classifiers also weigh advertiser history and imagery, so a clean scan here is not a guarantee.
Related tools
- FCA Financial Promotion Pre-Check — A separate, UK-specific set of ad-copy compliance checks
- ASA/CAP Ad Copy Checker — General UK advertising-standards checks for claims unrelated to social issues
- Policy Deadline Tracker — The TTPA social-issue ad ban is tracked here alongside every other live policy date
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
What happened in October 2025?
Meta and Google both stopped SELLING political, electoral and social-issue advertising in the EU, under the EU's Transparency and Targeting of Political Advertising (TTPA) regulation.
Does charity/awareness framing avoid this restriction?
Not necessarily — platform classifiers look at the underlying topic, not your framing or intent. Even genuine awareness campaigns on a listed topic can be restricted.