Auction Insights Visualiser
Paste your Google Ads Auction Insights export and see it as charts, sorted and readable, with your own domain highlighted.
How to use
Export Auction Insights
In Google Ads: Campaigns/Ad groups/Keywords → Auction insights → Download.
Paste the CSV
Paste it as-is — domain, impression share, overlap rate, position above rate, top-of-page rate, absolute top rate.
Read the chart
Bars per domain per metric, sorted highest first. Your own row is highlighted.
Paste your CSV above to see the charts.
What this tool does
- Turns a raw Google Ads Auction Insights CSV export into sorted bar charts across six metrics: impression share, overlap rate, position above rate, top of page rate, absolute top of page rate, and outranking share.
- Highlights your own domain in every chart, so you can see where you sit against named competitors at a glance instead of scanning a spreadsheet.
- Runs entirely in your browser on the file you paste — nothing is uploaded.
Related tools
- PMax vs Search Cannibalisation Estimator — Auction share alone will not tell you if PMax is cannibalising Search — this estimates that separately
- Google Ads Account Grader — A ten-question overall health check to run alongside your auction position
- Seasonality vs Trend Separator — Separate genuine trend movement from day-of-week noise in your own performance data
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
Where do I get an Auction Insights CSV?
In Google Ads, open Campaigns, Ad groups or Keywords, click Auction insights, then Download.
What do the metrics mean?
Impression share is the percentage of eligible auctions where your ad showed. Overlap rate is how often a competitor's ad showed alongside yours. Position above rate is how often theirs outranked yours when you both showed. Top of page and absolute top of page rates track how often each of you appeared in those positions.
Is my data uploaded anywhere?
No. The CSV is parsed entirely in your browser and never leaves your device.