ValueTrack Tracking Template Builder
Assemble Google Ads tracking templates using ValueTrack parameters like {keyword}, {campaignid} and {lpurl}.
How to use
Set the base
Keep {lpurl} for a tracking template, or enter your own URL.
Pick parameters
Tick the ValueTrack parameters you want to include.
Copy the template
Paste it into Google Ads > Settings > Tracking template.
Tracking template
Paste into Google Ads → Settings → Tracking template (or a Final URL suffix using your own base URL).
What this tool does
- Builds a Google Ads tracking template using ValueTrack parameters — dynamic placeholders like
{campaignid},{keyword},{matchtype},{device}and{network}that Google Ads fills in automatically per click. - Lets you tick which parameters to include, then paste the result straight into Google Ads → Settings → Tracking template (or use it as a Final URL suffix with your own base URL).
- Unlike a plain UTM URL, ValueTrack parameters carry campaign-level detail (keyword, device, network, ad group ID) without you having to set a different URL per ad.
Related tools
- UTM Campaign URL Builder — A simpler tagged URL if you do not need dynamic Google Ads placeholders
- UTM Validator + Governance Linter — Check the tracking templates you build here once they are live
- Conversion Tracking Checker — Confirm the tracking this template feeds is actually being recorded
Last updated: 19 August 2026 · Built by the CWA Europe PPC team.
Frequently asked questions
What is the ValueTrack Builder?
It helps you construct a Google Ads tracking template using ValueTrack parameters — dynamic placeholders like {keyword}, {matchtype} and {network} — so you can pass granular click data through to your analytics or CRM automatically.
Who should use the ValueTrack Builder?
It is aimed at Google Ads advertisers who want to capture detailed click-level information such as the matched keyword, device type or ad position without manually building the template string.
How does the tool work?
Select the ValueTrack parameters you want to include from the available options, add your base URL or tracking system endpoint, and the tool assembles the correctly formatted tracking template string for you to paste into Google Ads.
Is it free and private?
Yes — it is free with no sign-up, and the template is built locally in your browser so none of your account details or URLs are stored.